![]() ![]() The Heath brothers provided a variety of compelling stories, examples, and biographies, while at the same time not overwhelming their readers. My favorite part of “Made to Stick” was the interesting examples. ![]() The Heath brothers did a great job at making their message easily digestible, teaching you about marketing while also being entertaining. The tone of the book made it possible to finish in only a few hours, and not feel as though you needed to be locked away in a quiet room to truly concentrate and read every word analytically for fear of losing understanding. The Heath brothers did a fantastic job of making it sound as though they were having a conversation with you. I read the ‘extra sticky’ edition, and wanted to discover if the Heath brothers’ ideas were as sticky as the ones they studied. Enter Chip and Dan Heath’s “Made to Stick.” This book is all about ideas – more specifically why some ideas thrive, and why others fade away. And while those books definitely provided great advice and inspiration, I thought it was time to read one specifically for marketing. ![]() ![]() So when I realized that out of all the books I’ve previously been reading about business ( Never Eat Alone, The 4-Hour Workweek, etc.) not a single one was specifically about marketing, I was shocked. ![]()
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